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Strategic Partners

GFTA is proud to partner with incredible brands and companies that are aligned with our Mission Statement: to ensure. Food Tour Professionals and Operators thrive globally via a vibrant community to help answer every question you have. Below you will find additional information highlighting all Strategic Partners and how they can help you grow and operate your Food & Drink Tourism brand.  Be sure to contact us at if you would like additional information on how to best connect with our direct contacts at any of our Strategic Partners!

Cultivate Advisors

Eliminate the guesswork when it comes to growing your business and partner with an expert business growth advisor for monthly 1:1 advising designed to help you identify the opportunities in your business and build a path for sustainable growth. Unlike business growth consultants who focus on a particular aspect of your business, our business advisors take a comprehensive approach, Cultivate starts with your Financials, then dive deep into Sales, Marketing, Leadership, Recruiting, and Productivity that will all factor into the growth of your business.  Cultivate works closely with GFTA in providing educational webinars, training videos (see GFTA University) and speaking at industry events including GFTA Microconference, Arival and much more.  



In the all-important world of “res-tech”, Fareharbor is a powerful booking software with unmatched support.  The all-in-one booking solution and business management platform that makes it easy to operate your tours and activities. Built to scale with your business, an overwhelming majority of Food & Drink Tourism operators leverage Fareharbor to help effortlessly convert website visitors and walk-ups into paying customers with their securely encrypted checkout and seamless payments on any device. Additionally, they feature trusted partners and the FHDN (Fareharbor Distribution Network) to help add new revenue streams, reach a wider audience, and get more bookings.



Arival advances the business of creating amazing in-destination experiences with a variety of events, insights and community for creators and sellers of tours, activities, attractions and experiences.  Each year, Arival offers 2-3 in-person conferences, known as Arival 360, usually held in North America, Europe and Asia.  The 3.5 day event include keynote sessions with industry luminaries, technical workshops, and panels that facilitate peer-to-peer exchanges all engineered towards Tourism-based brands.

Uplevel Tourism

For over a decade, the dedicated team at UpLevel Tourism has been at the forefront of transforming the landscape of the tourism industry. They have empowered tourism owners to revolutionize their businesses, increase revenue streams, and expanding their reach to wider audiences.  Uplevel focuses on helping your brand stabilize your revenue and work smarter by shifting your business model toward larger group outings. With their expertise, they’ll help you price your experiences to earn the healthy margins you deserve and be able to afford the help you need to grow. 


For several decades, TripSchool co-founders Mitch Bach and Alan Armijo have been highly sought-after mentors, consultants and trainers in the tour guiding world. Today, TripSchool is a training company and business incubator for tour guides, tour directors and operators. Their values are those of the best travel experiences: sharing incredible stories, creating unforgettable moments, and designing experiences that bond us all. They help tour guides, tour directors and tour business owners design and deliver the most creative, engaging travel experiences possible.


Food Tour Pros

As the industry leader in Culinary Tourism training and development, Food Tour Pros has been committed to individuals, whether new to business ownership or serial entrepreneurs, achieve their full potential starting and operating a profitable Food Tour Business. With over 350 business clients worldwide, Food Tour Pros has been developing business education and ongoing consulting since 2009.  The foundation of Food Tour Pros and its clients the world over ultimately lead to the first Global Food Tourism Conference (GFTC) held in Chicago in 2015.  The success of GFTC and its partnership allowed Food Tour Pros to ultimately announce the formation of GFTA in 2017 in Montreal (Canada) and continues to work closely with industry experts to train and develop new brands in the Food Tourism space.  



ActiveCampaign is a software as a service platform for small-to-mid-sized businesses that offers email marketing, marketing automation, sales automation, and CRM functionality.  Their platform helps automate personalized emails, scale unique customer experiences, and most importantly helps turn leads into revenue.  Think of it as an All-in-one automation, email marketing, and sales engagement tool that focuses primarily on small businesses.  ActiveCampaign also boasts 900+ native integrations in their app marketplace and provide the support and tools you need to start building automations that trigger or respond to actions across your entire marketing stack.  A very powerful tool for Food Tour Businesses like yours!